D&AD wanted us to introduce Ted Baker to another country, taking its essentric British culture with it.
My campaign is 'Theatrical Ted', it's language is enabling Fashion to be the voice of your actions, just like Mimes use actions to express themselves. The campaign is being introduced to Paris. It's essentric, fun and surreal just like Ted Baker. It portrays British culture through it's theatrical elements of design.
Work is still being progressed upon this brief so stay tuned for more.